Blog Post
COVID-19 How To Minimize your Businesses Losses by Moving to Online
Mar 18, 2020
There's been big changes in the world and we want to help our community as much as possible.
We felt it necessary to touch base on the topic of the COVID-19 Pandemic. There's been big changes that we've all been going through due to the Coronavirus and it seems as though we will need to brace ourselves for even more.
During this time our offices are closed but the team is working remotely and are here to help. We've been working non-stop with our clients to help them adjust and minimize losses.
We’re built for digital (and seclusion) so are still able to keep campaigns pushing forward and the team is here for you if needed. With that said, we’re asking all marketing clients to maintain quick and open communication with us in the event of changes. Please use your dedicated email to get quicker support.
From a business standpoint, when looking at the current landscape across the world and the increasing number of cases around the world and now even in our region, it’s apparent that local businesses need to prepare for a downturn in business.
As an eternal optimist, I truly believe that this too shall pass.
We always hope that it passes quickly but prepare for the event that it doesn’t.
The silver lining to this is that it is an opportunity.
The two major effects the coronavirus is having on local businesses is reducing foot traffic/onsite patrons and creating a reduction of available staff due to closures, self-isolation, and potential layoffs.
I’ve seen this been happening for some time now. Since the onset of the digital economy. These changes in business started since what Google coined, "The Zero Moment of Truth". The repercussions local businesses are feeling due to COVID-19 are an acceleration of marketplace changes that we’ve been seeing for some time.
eBay, Amazon and online commerce has been affecting the local business economy for some time but as a human race we have a different fight and my hope is that we have minimal casualties, both as people and businesses.
Just as business owners learn to adapt to market changes so will your consumers. Their free time and extra dollars will adjust to spending more time at home and online.
The length of the outbreak will determine the impact of these changes. The question I’ve been asking myself is, what can our business do to mitigate the impact of this now and into the future?
As a "digital first" marketing agency, the work we do and consult on is right in the thick of where most businesses may need to adapt. As company whose primary role is to help local businesses find success, we have a lot of experience and value to share on how your business can adjust during this difficult time.
In order to help as many local businesses as we can, we are putting on a webinar that everyone can attend free that will talk about all of the ways your business can adapt during this time of crisis.
What we’ll cover:
- A look at market changes and how this will affect the local business landscape
- How businesses can adjust their processes to adapt to a digital economy and a remote team
- An overview by industry on ways to adapt your services offerings and what that transition may look like both financially and logistically
- How to make it through an economic downturn WITHOUT having to discount your prices all the time
- ASK ME ANYTHING roundtable where you can submit your local business industry that wasn’t covered and we’ll spit-fire solutions for you
Both Jer and I are going to be on the webinar tonight and will be about 45 minutes. Everyone registered will also receive the replay along with all of the assets we share during the presentation.
Register here:
Please forward this to anyone you know that may benefit from this.
Thanks and stay safe,
Monique