Dixie Lee Fried Chicken
DIXIE LEEFRIED CHICKEN
“Thank you so much Monique for the work you do with Dixie Lee. I’m so happy to have you apart of our team and apart of our growth plan. It’s nice to have someone with a hospitality background that can also do the marketing so well.”
-Maria Struik, Dixie Lee Fried Chicken
The Challenge
Dixie Lee Fried Chicken franchise owner, Maria Struik, had a marketing plan that was built on traditional methods and wanted to start growing the brands digital presence. As our founder, Monique, had extensive hospitality experience managing corporate brands, she know Jeronamo was the team for the job. She needed to reign in her online locations and implement a cohesive plan and approach that match the old fashioned brand that Dixie Lee has been known for for over 40 years.
The Solution
We built a new responsive website that showcased their famoue fried chicken and fish. We launched a media outreach program as well. We started by building a strong email, lead generating focused marketing efforts that was built on landing pages, contest and monthly specials. We’ve consistently driven website visits and in-person traffic to the restaurant through Facebook and PPC campaigns. We've also helped launch new locations that far exceeded opening revenue goals.
27%
Month-Over-Month Growth in Email Opt-Ins
29026
Average Monthly Organic & Viral Post Reach
30%
Revenue Growth Over The Previous Year
1
Amazing Result
FULL BRAND MANAGMENT
Driving Excitement Through Online Promotions & Contests
Building Brand Loyalty
Our focus is to make sure that Dixie Lee's great service shines online like they do in-house. Here's how we help them to achieve success:
- Website Design & Ongoing Maintenance
- Social Media Management including commenting and replying to messages, comments and reviews
- PPC Marketing
- Video Marketing
- Content Writing
- Email Marketing
- Graphic Design
Growing Your Business Is Our Passion.
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