Is your business collecting emails? If so, what are you doing with them when you finally have them? Do you send out newsletters? Or do you just let them collect dust?
Email marketing is one of the most effective ways to grow a business. Unfortunately, most businesses that are collecting emails aren't effectively using them to their advantage. One of the biggest things that you can do to effectively use your email marketing list is to start off with a Welcome Email Series.
So what is a Welcome Email Series? Well, it's a series of emails that goes out over the course of a few days or few weeks that introduces your business and your products and services to your new subscribers and gets them excited about you and your brand.
Now, you may be wondering why it's so important to have a welcome email series. Let me tell you. A welcome email series has many benefits the first being that new subscribers are excited about you. They're excited about you, your brand, your products and services and your content. When a new subscriber for signs up that is when they are most excited to receive your emails. So why not take advantage of this?
Did you know that welcome emails or 4X more likely to be opened than any other emails? Did you also know that you're more likely to get clicks to your website in those welcome emails? Statistics say that in fact, you are 7X more likely to get a click to a website in a welcome email than any other promotional email.
So here are some other reasons why you should implement a welcome email series:
One of the most important things to implement when doing email marketing for your business is ensuring that you don't get "list burn out”. This often happens when you mass email your entire list instead of sending targeted emails to specific contacts.
For example, let's say you're a wellness studio and you offer different services like Pilates or yoga. Instead of always emailing your entire list with news and information about both services it's best to segment your list and only send relative information to those most interested. So, if you've just launched a new type of yoga class you would send that info to people that of been tagged with an interest in yoga.
So, what we suggest to do during a welcome email series is to provide links to various sections of your site and when contacts click on those links you can add tags to them so you can segment them and send them targeted emails in the future.
So I think by now you can see that having a welcome email series in place makes sense for your business. If you would like to learn how to write your welcome email series and how to set them up as an automation so you can set it and forget it, then please join us at our upcoming training, Crafting Your Welcome Email Series on November 29th. Hope to see you there. If you'd like to sign up here's the link to the Eventbrite page: http://go.jeronamo.ca/welcomeemails