As a retailer, you might think that to market your products online, a website, social media, and some online ads are all you need. Well, if you haven’t tried online videos, you should definitely experience this effective form of online marketing. Online videos have been so successful at getting customers to purchase products online that retail giants have started using them to increase sales and conversions.
What are some examples of retailers that use videos?
Why are online videos so effective for retailers?
Videos make use of visual and auditory effects topresent brand messages in a way that is easy for customers to understand and relate to. A well-executed video can be used to connect with customers through facial expression, body language, imagery, and music. In essence, they help customers “experience” a product in a way that pictures and words don’t allow for. Through videos, retailers can also reach new and existing customers by providing them information they're searching for. It is for these reasons that studies related to video marketing show that 80% of consumers are more likely to purchase a product after watching its video.
What are some types of videos I can use for my business?
While video commercials and advertisements are the norm, other more informative and subtle formats can be used to better connect with customers:
For some free tips on creating your own video, click here. If you’d like to speak to us about your next project, please contact us .
We'll talk about your business, its history, and goals. We'll get to know what you're hoping to achieve and your struggles. Next, we'll talk about potential solutions and how we can help you reach your goals.
All Rights Reserved | Jeronamo Solutions