Why Companies Should Include Videos in their Social Media Strategy

  • By Monique Morrison
  • 14 May, 2016
Why companies should include video in their social media strategy

Social media marketing, which is any initiative done through social media to gain customer attention and website traffic, has a myriad of benefits for businesses. Social media is a great avenue for companies to reach more customers, and can also be used to make products more accessible and visible. According to HubSpot, 92% of marketers in 2014 claimed that social media was important to their business, and 80% of these said that their social media efforts improved traffic to their websites. Therefore, many companies have had great success with using social media channels to bring customers to their websites and make sales.  Various forms of social media content, including posts, photos, and infographics all have their uses, but one of the best forms social media content is videos.

Social media platforms are quickly becoming more compatible with video marketing. Mark Zuckerberg, Facebook Co-founder and CEO, announced that Facebook was focusing on video marketing as of 2015, and in 2014, Twitter introduced Promoted Video. This system helps marketers upload and distribute native videos on Twitter; therefore, instead of sharing video links, people are now able to embed and view videos on Twitter. The ease of sharing videos on social media is great news for marketers, because it means they can better use this awesome strategy.

Numerous articles and studies have shown the benefits of using videos to market products. Listed below are a few of the many reasons you should consider putting videos up on your social media accounts.

Increased Brand Awareness : Social media has allowed companies and products to become more visible and accessible to customers due to people's ability to share, re-post, and re-tweet interesting content. Recent studies show that 41% of internet users are more likely to share and repost videos. When companies post videos, customers are thus more likely to connect to the content and share it, allowing companies many more opportunities to build awareness with a wider audience.

Improved Customer Interaction : Social media enables companies to connect to people. When companies build a “following” on social media, they interact with potential new and existing customers. The added reach social media allows for means more individuals can engage with your business, so there are more chances to convert them and create sales. Videos enhance this interaction by providing a more complete picture of what your company is like. Since people are more likely to interact with videos, this leads to increased engagement and greater likelihood of more of these connections leading to new customers.

Better Brand or Company Image : Social media humanizes companies and brands. It is “a place where brands act like people do.” When customers see this human side of companies, they are more likely to trust the business and start buying from them. Videos can easily show this human dimension by making use of facial expressions, body language, and music to connect to the video’s audience. Videos can be used to show a typical day at work or a company’s commitment to a cause. Or, if you want your smile and personality to be what people remember when they think of your brand, in the online world, a video is the best way to accomplish this.

If you’re ready to get more shares, convert more followers, and add more personality to your brand, consider sharing videos on your social media accounts. If you’d like to discuss how to create the optimal videos for your brand, contact us. 

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