There are a many reasons to add videos to your marketing strategy, and one of the most significant is to boost your SEO. If you haven’t heard this term before, SEO, or Search Engine Optimization, is about getting ranked as high as possible by search engines like Google and Yahoo. Companies often pay SEO experts to ensure their websites land on the first page of search results. The idea is that if your company is one of the first ones listed, customers will find you instead of your competitors.
SEO involves looking at what people search for on the internet, including keywords and terms they type into search engines. For Google, the top search engine in the world, to display a website’s link in the search results, the website must be relevant to users. This includes having the keywords that were typed into the search engine, as well as content that people share, use, and link to in other websites, blogs, and social media platforms. It basically boils down to having quality content. Quality content that improves SEO, however, is not limited to text; it also includes videos.
So, how can having videos on your website impact SEO results?
Videos Improve SERP: SERP stands for Search Engine Results Page. This is the page that lists all the websites and links related to the keywords you typed into the search engine. With so many websites and links out there, you need to get your company listed and make sure it shows up as soon as possible on the search engine results page. Videos greatly help with this. A study done by Forrester in 2009 says that “pages with video are 53 times more likely to rank on the first page of Google search results.” While this study was conducted 6 years ago, it demonstrates what videos can do for your business; they help your business stand out by providing relevant information and answering the questions your customers’ ask search engines more quickly and comprehensively than text can.
Videos Have Higher CTR: CTR is short for click through rate, which basically means the number of people who click where you want them to on your site. An aimClear study shows that search results with video have a “41% higher click-through rate than plain text.” This shows that people are more likely to click and watch videos than read text. To gain better click through rates with videos, placing the videos on the right platform is also important. Although it’s the most popular, YouTube may not necessarily be the best choice to increase your SEO. Instead of putting your video on YouTube, just embed it in your own website to improve click through rate, which leads to better SEO and a bigger potential to convert viewers into customers.
Videos Entice Visitors to Stay Longer: Since people have short attention spans, they often leave after briefly viewing a web page. When viewers leave a web page after only looking at it for a few seconds, the page will have a high bounce rate, which lowers the page’s SERP ranking. Having videos on a website can prevent high bounce rates since compelling videos can pull in viewers and make them stay longer, leading to a better SEO.
If you’re interested in search engines finding your business more easily, videos are a great asset. Impact on SEO is only one of the many reasons to make some videos. Click here to learn about more, or contact us to have a brainstorming session about your new quality business video.